Robbins Brothers flagship store in Houston is an impressive structure, but getting noticed in their busy West Loop retail environment has been a challenge. New construction of billboards is not allowed so Apple Signs was consulted to build something else big enough to do the job.
The solution we arrived at was to build the billboard, but mount it in the form of a building sign…a massive, lighted 12’ x 48’ building sign. The existing channel letter sign and lighting were removed to make way for its spectacular replacement, a new bright spot for the area.
This sign is designed for changeable faces, allowing its message to stay current and to remain an advertising resource for years to come.
