In lieu of a traditional illuminated channel letter sign mounted on a raceway to the façade, Apple Signs utilized white faces with a red trim cap and return and white LED lighting for a front-lit sign. The channel letter sign was installed on a wireway with a red aluminum backer and red LED lighting surrounding the back perimeter of the sign. With the sign approved by our customer, the Apple Signs’ team began the permitting process which included both HOA approval and City of Houston permitting. The combination of white letters and against a red background provides maximum exposure both day and night.